Fair Square

Categories: Tale

J.C. Penney’s «Fair and Square» Pricing Strategy Essay

Retailing is hard, and that’s what Steve [Jobs] said to me personally when we began stores at Apple. — Ron Meeks, CEO, T. C. Penney1 It was September 2012 and the release of second quarter revenue was pending for Ron Johnson, the main executive official of L. C. Penney, one of America’s first department stores. […]

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