+1703-391-2185
We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

York

Categories: Tale
New York Times Paywall Strategic Considerations Essay

According to Chairman Sulzberger the goal of the paywall was to «build the Times’s digital registration base and develop a fresh robust client revenue stream, while maintaining their significant digital advertising business. » Second to the constraint of preserving the advertisement business was the requirement to maintain social buzz and branding. To start with, the […]