Zikmund Ward Lowe

Illustrate marketing situations in which the make use of qualitative research methods will be appropriate. In respect to Zikmund, Ward, Lowe, Winzar, Babin Qualitative research is a methodology that elaborate understanding of remarkable of interest devoid of depending on numerical measurement ( Zikmund, Keep, Lowe, Winzar, Babin, 2011, pg 66 ). It really is characterised […]